Monday, 14 January 2013

Petra Foods

OCBC on 11 Jan 2013

Carrying on from its very impressive rally in 2012 (+85.4%), Petra Foods has appreciated by more than 10% in just the first week of Jan alone. Although we continue to favour Petra for its EM Asia exposure – and have raised our projections and fair value accordingly following the sale of its Cocoa Ingredients division – the current pace of its appreciation in such a short span of time has compelled us to temper investor expectations for a sustained spike in its share price. The increase in its share price has far exceeded the gain per share to be realized from the sale, and is now trading at a PE multiple last seen was before the onset of the financial crisis. As a result, we downgrade Petra to HOLD on valuation grounds. Keeping our fair value of S$3.57 intact, we suggest that existing shareholders who entered at lower prices lock in some profits at current levels.

Strong gains continue; up nearly 10%
Carrying on from its very impressive rally in 2012 (+85.4%), Petra Foods has appreciated by more than 10% in just the first week of Jan alone. In our Consumer sector strategy report (“Favour EM Allocation”, 10 Dec 2012), we had highlighted our belief that counters with EM Asia exposure, including Petra, would continue to experience favourable growth prospects entering 2013. However, the current pace of Petra’s ascent in such a short period has compelled us to temper investor expectations for a sustained spike in its price.

Petra still favoured… 
As a recap, Petra’s share price surged strongly following the sale of its Cocoa Ingredients division to Barry Callebaut in mid-Dec for a consideration of US$950m. The move ties Petra’s future growth prospects entirely to its Branded Consumer division, which has been performing phenomenally well with double-digit YoY revenue growth figures in ten out of the past 13 quarters. As a result, we projected substantial margin improvement for the company in FY13 and raised our fair value estimate significantly (+14.4% to S$3.57). 

…but ascension a tad too quick
However, Petra’s share price rose too quickly with investor optimism taking the price increase far beyond the estimated disposal gain of approximately 20 S cents per share (US$106m) to be realized following the sale. The counter is now trading at close to 26x 12-month forward PE, and the last time Petra traded at higher multiples was before the onset of the financial crisis. 

Downgrade to HOLD on valuation grounds 
Following this share price run-up, we decide to downgrade Petra to HOLD on valuation grounds, especially with Petra due to release its FY12 results in the coming weeks. Keeping our fair value estimate of S$3.57 intact, we urge caution for investors seeking to add exposure at current prices. In fact, existing shareholders who entered at lower prices (i.e. during our initiation in Nov 2012) should also look to lock in some profits.

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